What on Earth Are We About


What On Earth lets you build care for the environment into everyday chores with planet-saving convenience, making sustainable choices easy for everyone.

If you want to reduce your plastic use, our eco-friendly products are convenient and don’t cost the earth. Whether you choose to click & collect from multiple locations / have your order delivered straight to your door…

We combat Single-Use Plastic with our unique online refill shop, offering high quality vegan cleaning products for all your kitchen and bathroom needs.

From naturally handmade shampoo and conditioner soap bars to eco-friendly detergent refills.

Our shop offers one-off purchases / subscription options which are sent to you as and when you need them.

All our products are Vegan, Paraben-Free, Plastic-Free, Cruelty-Free and each order is packaged with dedication and care.

Whether you looking for the perfect gift for a sustainable friend, or if you are a business looking to reduce your plastic-waste, we are always on hand and happy to help.

 Hi, my name is Esole' Duff and my story started in July 2018 when I became aware of the global crisis concerning single-use plastic pollution. 

Being a mom of 3 boys, I want to leave a legacy behind of someone who cares, and who cares enough to make simple changes that have extraordinary impacts on the world and those around me. Do you?

Reading up about some of the devastating stats made me realise that I could, no I needed to do something more. The exciting thing is that there is actually a lot more that can be done.

Some of the stats that blew me away were things like:

  • By 2050 there will be more plastic in our oceans than marine life...WHAT!
  • Plastic was invented in the 1950's, but between 2003 and 2018, half of the world's plastic that has ever been made was made in this period due to consumer demand. WOW! That includes me!
  • Even though the UK is one of the top 10 countries in the world that are considered "environmentally friendly" still only 43% of UK plastic is actually recycled. YEP! You might think that when you place your plastic packaging in your recycling bin that your job is done and that it will be recycled...think again.
  • The global recycling rate is only 9%! This makes mathematical sense if by 2050 we will have more plastic in our oceans than fish.

If this is true ( which it is- truth has a way of punching you in the nose whether you believe it or not) then it means that there are toxic carcinogens degrading in our water table and onto our plates. This can be washed down with a tall glass of micro-plastic water from your tap.

They have already found plastic in human stool samples. YUCK!


As parents, we want to protect our family, right? Especially what goes into their bodies which fuels their brains and health, together with what is absorbed by their bodies through chemical soaps etc.. I already start to feel the pressure as a parent to add ANOTHER thing to my list, which leaves me overwhelmed and frankly it's just easier to believe that I don't need to make a change... someone else will.

One day my heart was changed and I couldn't  ignore the pull of responsibility any more...

My deep love for God leads me to believe with all my heart that this world has been created by Him with a purpose, and been given to us to steward. That the way I treat others (my kids, my husband, my friends and family) is a sure sign of what is in my heart. God calls us to look after what He has gifted to us and to have integrity with how we live, where we live, where we work etc. The way we care for things says a lot about our character.

If we took the bathwater analogy: some prefer to "pull the plug" on single-use plastic hoping that this would lower the water damage it is causing, but the tap is still running at a faster rate.

Here at What On Earth, we want to "turn off the tap" to all things that cause harm to our precious planet.